Author Index

A

  • Abbasi, Tayebeh Developing an Adaptation Model for 34,000 Human Resources Processes Using Marketing Strategies [Volume 15, Issue 3, 2023, Pages 389-480]
  • Abedini, Fateme Experimental Measurement of the Impact of Price and Green Labels on the Purchase Intention of Green Food Products among Demographic Groups of Consumers [Volume 15, Issue 2, 2023, Pages 305-333]
  • Aghazadeh, Hashem Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study [Volume 15, Issue 1, 2023, Pages 27-53]
  • Ahmadi, Heidar Corporate Social Responsibility's Influence on Product Innovation: Spotlight on the Mediating Role of Employer Branding (A Case Study of Medium and Large Manufacturing Firms in Bushehr City) [Volume 15, Issue 4, 2023, Pages 722-746]
  • Ahmadi Alvar, Zahra Meta-analysis on Studies of Deviant Marketing Behaviors: Past, Present and Future [Volume 15, Issue 4, 2023, Pages 689-721]
  • Akbari, Mohsen Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
  • Amirshahi, Mir Ahmad Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities [Volume 15, Issue 1, 2023, Pages 156-184]
  • Ansari, Azarnoosh Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [Volume 15, Issue 1, 2023, Pages 131-155]
  • Arefi, Amin Providing a Model for Internal Branding Based on the Meta-synthesis Approach [Volume 15, Issue 2, 2023, Pages 273-304]
  • Azad, Naser Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities [Volume 15, Issue 1, 2023, Pages 156-184]
  • Azadeh Del, Afsane Providing a Model for Internal Branding Based on the Meta-synthesis Approach [Volume 15, Issue 2, 2023, Pages 273-304]

B

  • Bahrainizad, Manijeh Experimental Measurement of the Impact of Price and Green Labels on the Purchase Intention of Green Food Products among Demographic Groups of Consumers [Volume 15, Issue 2, 2023, Pages 305-333]
  • Bani Hoseinian, Bita Developing an Adaptation Model for 34,000 Human Resources Processes Using Marketing Strategies [Volume 15, Issue 3, 2023, Pages 389-480]
  • Bashokouh Ajirloo, Mohammad Development of a Brand Signature Model for Knowledge-based Enterprises [Volume 15, Issue 3, 2023, Pages 531-553]
  • Bastam, Hadi Designing a Service Innovation Model Based on Customer Value Co-creation in the Hospitality Industry [Volume 15, Issue 2, 2023, Pages 350-388]

C

  • Colabi, Amir Mohammad Proposing a Model of a Strategic Renewal Ecosystem with an Emphasis on Corporate Sustainability [Volume 15, Issue 2, 2023, Pages 248-272]

D

  • Divandari, Ali Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach [Volume 15, Issue 3, 2023, Pages 481-505]

E

  • Ebrahimi, Abolghasem Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis [Volume 15, Issue 4, 2023, Pages 669-688]
  • Ebrahimi, Mehdi Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
  • Esmaeilpour, Majid Experimental Measurement of the Impact of Price and Green Labels on the Purchase Intention of Green Food Products among Demographic Groups of Consumers [Volume 15, Issue 2, 2023, Pages 305-333]
  • Esmaeilpour, Majid Corporate Social Responsibility's Influence on Product Innovation: Spotlight on the Mediating Role of Employer Branding (A Case Study of Medium and Large Manufacturing Firms in Bushehr City) [Volume 15, Issue 4, 2023, Pages 722-746]

F

  • Fakharyan, Meysam Designing a Service Innovation Model Based on Customer Value Co-creation in the Hospitality Industry [Volume 15, Issue 2, 2023, Pages 350-388]
  • Fallah, Mohammad Reza Providing a Framework for the Development of Social Commerce [Volume 15, Issue 3, 2023, Pages 506-530]
  • Feiz, Davood Investigating the Pygmalion Effect in Managers on the Sales Performance of Employees in Holiday Chain Store branches [Volume 15, Issue 2, 2023, Pages 334-349]
  • Feiz, Davood Meta-analysis on Studies of Deviant Marketing Behaviors: Past, Present and Future [Volume 15, Issue 4, 2023, Pages 689-721]

G

  • Gharibnavaz, Nader Grey Markets Formation Emanating from Economic Fluctuations and Customs Gaps (Case: Samsung Home Appliances) [Volume 15, Issue 1, 2023, Pages 111-130]
  • Ghasemi, Allahyar Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach [Volume 15, Issue 4, 2023, Pages 747-777]
  • Ghasemi Shams, Masoomeh Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
  • Ghayourisales, Saedeh Introducing a Coopetition Model for Domestic Airlines in Iran [Volume 15, Issue 4, 2023, Pages 646-668]
  • Ghiasaabadi Farahani, Maryam Exploring the Influence of Self-Disclosure, Privacy Concerns, and Satisfaction on Peace of Mind in Social Media Marketing: A Case Study of Digikala Customers [Volume 15, Issue 3, 2023, Pages 622-645]
  • Gholipor, Arian Developing an Adaptation Model for 34,000 Human Resources Processes Using Marketing Strategies [Volume 15, Issue 3, 2023, Pages 389-480]
  • Golalizadeh, Fatemeh Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [Volume 15, Issue 1, 2023, Pages 131-155]
  • Goodarzi, Azadeh Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities [Volume 15, Issue 1, 2023, Pages 156-184]

H

  • Haghighi, Mohammad Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study [Volume 15, Issue 1, 2023, Pages 27-53]
  • Hamidizadeh, Ali Providing a Framework for the Development of Social Commerce [Volume 15, Issue 3, 2023, Pages 506-530]
  • Hasangholipour Yasori, Tahmoures Conceptualization and Theorizing Avatar Marketing in Iran [Volume 15, Issue 2, 2023, Pages 185-216]
  • Hasanpour Qorughchi, Esmaeil Investigating the Impact of Ethical Leadership, Accountability, and Fair Behaviors on Attracting and Retaining Customers in Shared Businesses [Volume 15, Issue 3, 2023, Pages 577-601]
  • Heidarzadeh Hanzaee, Kambiz A Phenomenological Study of the Role of Store Mannequins on the Experienced Responses of Generation-Y Female Customers [Volume 15, Issue 4, 2023, Pages 778-813]
  • Hesaraki, Atefeh Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
  • Hosseinzadeh, Ali Designing a Service Innovation Model Based on Customer Value Co-creation in the Hospitality Industry [Volume 15, Issue 2, 2023, Pages 350-388]

J

  • Jafari Zare, Morteza Conceptualization and Theorizing Avatar Marketing in Iran [Volume 15, Issue 2, 2023, Pages 185-216]
  • Javadi, Mohammad Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]
  • Javadi, Mohammad Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]

K

  • Kargar Shouraki, Mohammad Sustainable Business Model Innovation in the Digital Age Based on the Dynamic Capabilities Approach [Volume 15, Issue 1, 2023, Pages 54-84]
  • Keimasi, Masoud Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach [Volume 15, Issue 3, 2023, Pages 481-505]
  • Khademi Gerashi, Mehdi Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect [Volume 15, Issue 4, 2023, Pages 814-837]
  • Khashei, Vahid Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study [Volume 15, Issue 1, 2023, Pages 85-110]
  • Khounsiavash, Mohsen A Phenomenological Study of the Role of Store Mannequins on the Experienced Responses of Generation-Y Female Customers [Volume 15, Issue 4, 2023, Pages 778-813]
  • Kordanaij, Assadollah Investigating the Role of Organizational Management in Implementing Initiative Strategic Changes; A Systematic Review [Volume 15, Issue 2, 2023, Pages 217-247]

M

  • Makizadeh, Vahid Investigating the Impact of Ethical Leadership, Accountability, and Fair Behaviors on Attracting and Retaining Customers in Shared Businesses [Volume 15, Issue 3, 2023, Pages 577-601]
  • Masoumi, Fateme Providing a Model for Internal Branding Based on the Meta-synthesis Approach [Volume 15, Issue 2, 2023, Pages 273-304]
  • Modarresi, Meysam Meta-analysis on Studies of Deviant Marketing Behaviors: Past, Present and Future [Volume 15, Issue 4, 2023, Pages 689-721]
  • Mohammadi, Seyed Javad Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis [Volume 15, Issue 4, 2023, Pages 669-688]
  • Mohammadian, Ayoub Sustainable Business Model Innovation in the Digital Age Based on the Dynamic Capabilities Approach [Volume 15, Issue 1, 2023, Pages 54-84]
  • Mohammadian, Setare Consumer Anthropomorphism and Happiness: Analysis of the Brand Authenticity Effect [Volume 15, Issue 4, 2023, Pages 814-837]
  • Moosavi Rashedi, Seyed Habib Investigating the Impact of Ethical Leadership, Accountability, and Fair Behaviors on Attracting and Retaining Customers in Shared Businesses [Volume 15, Issue 3, 2023, Pages 577-601]
  • Moshabaki Esfahani, Asghar Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities [Volume 15, Issue 1, 2023, Pages 156-184]
  • Mottaghi, Sanam Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach [Volume 15, Issue 3, 2023, Pages 481-505]
  • Mousavi, Seyednajmoudin Brand Greenwashing Formation Model: An Interpretative Structural Approach [Volume 15, Issue 3, 2023, Pages 554-576]

N

  • Najafi, Kobra A Phenomenological Study of the Role of Store Mannequins on the Experienced Responses of Generation-Y Female Customers [Volume 15, Issue 4, 2023, Pages 778-813]
  • Nazari, Mohsen Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
  • Nazari, Mohsen Introducing a Coopetition Model for Domestic Airlines in Iran [Volume 15, Issue 4, 2023, Pages 646-668]
  • Nourbakhsh, Seyed Kamran Development of Indigenous Brand Image Model for Manufacturing and Service Industries in the Essential Production Supply Sector for Dairy Products [Volume 15, Issue 3, 2023, Pages 602-621]

R

  • Rahchamani, Ahmad Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach [Volume 15, Issue 4, 2023, Pages 747-777]
  • Rahmani Khorami, Fariba Development of Indigenous Brand Image Model for Manufacturing and Service Industries in the Essential Production Supply Sector for Dairy Products [Volume 15, Issue 3, 2023, Pages 602-621]
  • Rajabpour, Ebrahim Corporate Social Responsibility's Influence on Product Innovation: Spotlight on the Mediating Role of Employer Branding (A Case Study of Medium and Large Manufacturing Firms in Bushehr City) [Volume 15, Issue 4, 2023, Pages 722-746]
  • Ranjbarian, Bahram Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality [Volume 15, Issue 1, 2023, Pages 131-155]
  • Rastgar, Abbasali Investigating the Pygmalion Effect in Managers on the Sales Performance of Employees in Holiday Chain Store branches [Volume 15, Issue 2, 2023, Pages 334-349]
  • Roushandel Arbatani, Taher Developing an Adaptation Model for 34,000 Human Resources Processes Using Marketing Strategies [Volume 15, Issue 3, 2023, Pages 389-480]

S

  • Sadeghi, Mohammad Exploring the Influence of Self-Disclosure, Privacy Concerns, and Satisfaction on Peace of Mind in Social Media Marketing: A Case Study of Digikala Customers [Volume 15, Issue 3, 2023, Pages 622-645]
  • Saeednia, Hamidreza Presenting a Model for Color Effectiveness in Marketing Using Consumer Neuroscience: A Sequential Exploratory Mixed-Methods Approach [Volume 15, Issue 4, 2023, Pages 747-777]
  • Salamzadeh, Aidin Grey Markets Formation Emanating from Economic Fluctuations and Customs Gaps (Case: Samsung Home Appliances) [Volume 15, Issue 1, 2023, Pages 111-130]
  • Salehi, Faranak Grey Markets Formation Emanating from Economic Fluctuations and Customs Gaps (Case: Samsung Home Appliances) [Volume 15, Issue 1, 2023, Pages 111-130]
  • Shafiei, Navid Development of a Brand Signature Model for Knowledge-based Enterprises [Volume 15, Issue 3, 2023, Pages 531-553]
  • Shahhoseini, Mohammadali Introducing a Coopetition Model for Domestic Airlines in Iran [Volume 15, Issue 4, 2023, Pages 646-668]
  • Shahhoseini, Mohammad Ali Proposing a Pricing Strategy Framework for Multichannel Retailers [Volume 15, Issue 1, 2023, Pages 1-26]
  • Sharaei, Fatemeh Proposing a Model of a Strategic Renewal Ecosystem with an Emphasis on Corporate Sustainability [Volume 15, Issue 2, 2023, Pages 248-272]

T

  • Tahbaz, Mansour Investigating the Pygmalion Effect in Managers on the Sales Performance of Employees in Holiday Chain Store branches [Volume 15, Issue 2, 2023, Pages 334-349]
  • Tayaran, Shahrzad Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis [Volume 15, Issue 4, 2023, Pages 669-688]
  • Tootian Esfehani, Sedighe Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis [Volume 15, Issue 4, 2023, Pages 669-688]
  • Torabi, Mohammad Amin Conceptualization and Theorizing Avatar Marketing in Iran [Volume 15, Issue 2, 2023, Pages 185-216]
  • Torkestani, Mohammad Saleh Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study [Volume 15, Issue 1, 2023, Pages 27-53]

V

  • Vares, Seyed Hamed Sustainable Business Model Innovation in the Digital Age Based on the Dynamic Capabilities Approach [Volume 15, Issue 1, 2023, Pages 54-84]

Z

  • Zare, Mohammad Sadegh Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study [Volume 15, Issue 1, 2023, Pages 27-53]
  • Zarepour Nasirabadi, Ebrahim Exploring the Influence of Self-Disclosure, Privacy Concerns, and Satisfaction on Peace of Mind in Social Media Marketing: A Case Study of Digikala Customers [Volume 15, Issue 3, 2023, Pages 622-645]